WHAT DOES THE LABELING MEAN?

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DEFINITIONS

NATURAL - The word "natural" is allowed for bottled water which is derived from springs or wells where the natural chemical (mineral and trace elements) composition of the water has not been altered as a result of the treatment process.

SPRING - If a label has the word "spring" on it, then the water must come from a spring, an orifice in the earth in which the water flows naturally. This can sometimes include a well drilled over the top of an underground stream.

PURIFIED - When municipal water (tap water) is processed through significant processing such as reverse osmosis, deionization, activated carbon, and other treatment, it can be called "purified" water.

RECENT AP ARTICLE: Municipal water is used as a source for approximately 25% of the bottled water sold in the United States. Aquafina, Pepsi's recent entry into the bottled market, uses design work on the label which eludes to mountains and snow. The imagery may cause a consumer to subconsciously conclude that Aquafina is from a natural mountain spring. In reality, Aquafina is bottled at Pepsi plants using processed municipal water. Another soft drink giant, Coke, has entered the bottled water business with Dasani, a processed municipal water with added minerals. Recently the FDA has approached Dasani about improper labeling with the wording "purified water" in that minerals have been added to the water and thereby does not meet the standards for purified water.